Born from the great minds of John William Cook, a pioneer in men’s street style and boxing star, the late Dean S.T.A.R Francis, Righteous Athlete manifests their shared vision.

That vision was to take high-performance athletic apparel and raise the game, with knockout detailing and style, creating a collection that holds its own in the gym, on the track and in the ring. Premium designer sports apparel meets standout contemporary day wear.

Dean passed away in 2018, but the brand lives on. Standing as a proud reminder that with the right people around you, anything is possible.

Righteous Athlete has the heart and soul of Dean and John in every thread. It’s a meeting of minds that blends Dean’s determination, outstanding athletic achievement and sportsmanship, with John’s integrity, passion, eye for detail and relentless drive.

It’s a movement for people who want to do some good in the world. Be the best they can. Look the best they can.

This is who we are. This is Righteous Athlete. Live life in our name.